
朝夕
Asayu is an archaic Japanese word meaning "morning and evening" — and, by extension, "always" and "the rhythm of daily life."
Night gives way to morning. The seasons turn, one after another. It is within this repetition of ordinary days that richness and beauty are found.
As our food choices expand, Asayu is a place for you to approach cooking through your own senses, guided by the wisdom of shojin ryori (Buddhist temple cuisine), and to savor and enjoy seasonal ingredients.
Through this experience, we hope you will reconnect with yourself and the seasons, and rediscover the abundance that already exists within your daily life.



Rie Matsui | Culinary Artist & Founder of Asayu
Centered on the principles of shojin ryori (Buddhist temple cuisine), she shares the wisdom of traditional Japanese food culture and seasonal ingredients, adapting them for modern living.

The Spirit of Shojin Ryori Attended by Asayu
Shojin ryori carries a wisdom for facing our daily food that has been passed down for nearly 800 years, ever since Dogen Zenji articulated it in works such as the Tenzo Kyokun (Instructions for the Zen Cook) during the Kamakura period.
In Zen practice, both preparing food and eating it have long been treated as essential parts of training.
At Asayu, we bring this wisdom of shojin ryori naturally into modern life, adapted to how we live today.


Observe | Watch the changing seasons and look closely at the ingredients in front.
Observe | Watch the changing seasons and look closely at the ingredients in front.
Consider | Think about who will eat the food, and when and where.
Consider | Think about who will eat the food, and when and where.
Improvise | Make the most of what you already have.
Improvise | Make the most of what you already have.
Appreciate | Reflect on the lives and labor behind the food that has reached you.
Appreciate | Reflect on the lives and labor behind the food that has reached you.
Savor | Take time to enjoy the season, aroma, texture, and the moment itself.
Savor | Take time to enjoy the season, aroma, texture, and the moment itself.

Restore Order | Once the meal is finished, put the dishes, tools, and kitchen back in order.
Restore Order | Once the meal is finished, put the dishes, tools, and kitchen back in order.

By layering these perspectives, you will naturally learn to look at the season and ingredients, crafting your own meals with confidence.Through learning and savoring, we hope the wisdom of shojin ryori serves as a gentle guide in your daily life.


買う
A Place to Savor Ingredients
Where savoring and awakening your senses are cherished.
By taking the time to slowly savor ordinary, seasonal ingredients — rather than anything extraordinary — we rediscover the richness and beauty that already exist around us.
Coming Soon

読む
A time to connect with the seasons, ingredients, and traditional Japanese culinary wisdom through the practice of shojin ryori.


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